There are essentially three conversations taking place online today.  All three of these conversations should be addressed as part of your digital marketing strategy. The conversations are:

SEARCH – Consumers SEARCH online.
SURF – Consumers SURF online.

SOCIAL – Consumers SOCIALize online.

SEARCH represents a Consumer to Business Conversation. SEARCH is the #1 resource consumers use when looking [...]

Good, clean web design is one of the most important factors for site usability.  Every design aspect of your website should be understandable and clear to the visitor. Our attention spans are extremely sort when we’re searching  and  a good design doesn’t require visitors to think too much about navigating a site.
Here are a few [...]

With a new web design, you can improve your search engine rankings drastically or you can lose all of it. The biggest risk is losing the value of your inbound links which usually point to specific pages. To make sure this doesn’t happen, be sure to include an effective SEO (Search Engine Optimization) design plan [...]

We’re spending a lot more time these days digging deeper into web analytics with clients.  Visitors and Pageviews are great to look at, but the real effort should be focused on conversions.
A “conversion” is a user-defined event. It can be anything you want it to be. Some common conversion events are:

Contact form submission
Phone call
Request for [...]

If you’re not running some sort of web analytics package on your website, then this should be the first thing you do in 2010.
One of the huge advantages of the internet over traditional media is that you can measure everything…if you have an analytics program. Google Analytics is a FREE program gives the average business [...]

Take a minute and answer these four questions. Trust me, it is well worth your time.
Question 1:
When was the last time someone complimented you on your business website? It could have been anything from how professional it looks to how easy it is to navigate. To make it easier, when was the last time a [...]