We’re spending a lot more time these days digging deeper into web analytics with clients.  Visitors and Pageviews are great to look at, but the real effort should be focused on conversions. A “conversion” is a user-defined event. It can be anything you want it to be. Some common conversion events are: Contact form submission [...]

WSI Webworks announces the launch of a new website for Kifco®, a major manufacturer of traveling irrigation systems.  Kifco® Water-Reels™ are uniquely designed to irrigate large areas–such as crops, sports fields, and parks–unattended and without the expense and safety hazards of in-ground sprinkler systems. The new website will be a helpful resource for Kifco® customers [...]

At least once a day, someone asks me a question about Social Media. It’s the buzz about business and marketing circles. Social media wasn’t a big deal a few years ago, but it became a hot topic when the masses got on board. Now, the eyeballs are online – people are reading blogs, twittering, stumbling upon stuff and [...]

Take a minute and answer these four questions. Trust me, it is well worth your time. Question 1: When was the last time someone complimented you on your business website? It could have been anything from how professional it looks to how easy it is to navigate. To make it easier, when was the last [...]