There are essentially three conversations taking place online today.  All three of these conversations should be addressed as part of your digital marketing strategy. The conversations are: SEARCH – Consumers SEARCH online. SURF – Consumers SURF online. SOCIAL – Consumers SOCIALize online. SEARCH represents a Consumer to Business Conversation. SEARCH is the #1 resource consumers [...]

Good, clean web design is one of the most important factors for site usability.  Every design aspect of your website should be understandable and clear to the visitor. Our attention spans are extremely sort when we’re searching  and  a good design doesn’t require visitors to think too much about navigating a site. Here are a [...]

Google announced this past week that their Local Business Center is becoming Place Pages.  Google Place Pages were launched late last year as another way for businesses to advertise and promote their businesses online. It only makes sense that the two have become one and it is now called Google Places. Now, you will be [...]

With a new web design, you can improve your search engine rankings drastically or you can lose all of it. The biggest risk is losing the value of your inbound links which usually point to specific pages. To make sure this doesn’t happen, be sure to include an effective SEO (Search Engine Optimization) design plan [...]

Internet marketing, digital marketing, and interactive advertising revenues are expected to grow to $62.4 billion in the US by 2012 according to a forecast by The Kelsey Group. This represents a 21.3% annual rate when compared to 2007 revenues of $22.5 billion for the US. Compare this with traditional advertising and marketing, such as the [...]

A recent study of search engine marketers reveals that the top two challenges they currently face are Increased Competition for Natural (Organic) Search Rankings and Increased Competition for Top Paid Search Positions. In our small web marketing firm in Greenville, we see these exact trends even at the local level. Several years ago it was [...]

Whether you choose to believe it or not, there is a monumental shift taking place in marketing. Technology and the internet has changed the way people communicate and connect. Take the case of an average 22 year old – I’ll call him Alex. Alex doesn’t watch regular TV – he downloads shows or watches them [...]

At least once a day, someone asks me a question about Social Media. It’s the buzz about business and marketing circles. Social media wasn’t a big deal a few years ago, but it became a hot topic when the masses got on board. Now, the eyeballs are online – people are reading blogs, twittering, stumbling upon stuff and [...]