Online Reputation Management increases your positive web presence by affecting the outcome of search engine results. It involves monitoring, analysis and influencing. Assess Your Online Reputation – Start with simple searches on popular search engines like Google, Yahoo, Bing and MSN for your name, company, brand(s), product(s) etc. Tally the results. If you have more [...]

Online Reputation Management (ORM) You may have a fantastic product or service, and a good brand name with your existing customers. But when prospective customers, clients or employees search for you on the Internet, what do they see? Thumbs-up reviews, hate sites, or no mention of you at all? Or is there a news report [...]

I am continually frustrated by how much misinformation there is out there regarding SEO. In many cases, the information is blatantly wrong and in other cases it is just being misapplied. Most business owners and executives are not savy SEO experts. They all know that this “SEO thing” is important to their business so most [...]

Here are my top 6 reasons I may hate your website: Slow Load Times – If your site takes more than 4 seconds to load, then chances are I’m not waiting around. Google hates slow page load times too and is starting to incorporate it into their ranking algorithm. Splash / Intro pages – These [...]

On February 23rd, Google released a search algorithm update dubbed “Farmer” (aka Panda) that affected some 11.8 percent of Google search queries in the United States.  This latest update was tagged “Farmer” because it impacted sites that specialize in junk content.  These ‘content farms’ flood the Internet with a never ending stream of low quality [...]

Step 1: Monitoring Social media has become the personal journal of everyone since it is very easy for anyone to publish information on channels such as blogs, discussion boards and opinion forums. Unfortunately, not everyone can be pleased all of the time. The Internet is a great way to judge what people think of a [...]

Online reputation management involves managing the search engine results and protecting your company’s brand reputation from negative exposure online. This is very crucial since buying decisions are influenced by what is found on the web. Simply, an ORM strategy combines traditional marketing and public relations with search engine marketing. Visibility and high rankings for good [...]

In it’s effort to continually provide better search results, Google is once again changing way search results are displayed for Local searches.  An example of a local search would be ‘plumber greenville sc’. Previously, Google Places listings (formerly Google Maps) were display in an abbreviated version next to a Google Map.  This week, we are [...]

I love this video from the NFL combine. Rich Eisen, the 40-something ESPN guy in the suit, probably thinks he still runs fast. Then you see Tim Tebow blow him away. Then, “here comes Jacoby Ford”. It’s a hilarious video but it also shows you how everything is relative. From a business perspective, no matter [...]

Google continues to add more enhancements to their local listings, i.e. Google Places, that give business owners more ways of making their listing stand out. After several months of testing, Google has officially rolled out an update that allows business owners to Tag their local results. Google Tag’s are yellow markers that allow business owners [...]