Online Reputation Management increases your positive web presence by affecting the outcome of search engine results. It involves monitoring, analysis and influencing. Assess Your Online Reputation – Start with simple searches on popular search engines like Google, Yahoo, Bing and MSN for your name, company, brand(s), product(s) etc. Tally the results. If you have more [...]

Online Reputation Management (ORM) You may have a fantastic product or service, and a good brand name with your existing customers. But when prospective customers, clients or employees search for you on the Internet, what do they see? Thumbs-up reviews, hate sites, or no mention of you at all? Or is there a news report [...]

I am continually frustrated by how much misinformation there is out there regarding SEO. In many cases, the information is blatantly wrong and in other cases it is just being misapplied. Most business owners and executives are not savy SEO experts. They all know that this “SEO thing” is important to their business so most [...]

Google recently announced it’s in the process of making more changes to Place pages, such as simplifying the look and feel of the pages and changing some of the features. One big change we’re already seeing is that Google has stopped pulling in third-party reviews from other sites like Yelp, Customer Lobby, City Search, etc. What that [...]

On February 23rd, Google released a search algorithm update dubbed “Farmer” (aka Panda) that affected some 11.8 percent of Google search queries in the United States.  This latest update was tagged “Farmer” because it impacted sites that specialize in junk content.  These ‘content farms’ flood the Internet with a never ending stream of low quality [...]

In it’s effort to continually provide better search results, Google is once again changing way search results are displayed for Local searches.  An example of a local search would be ‘plumber greenville sc’. Previously, Google Places listings (formerly Google Maps) were display in an abbreviated version next to a Google Map.  This week, we are [...]

Good, clean web design is one of the most important factors for site usability.  Every design aspect of your website should be understandable and clear to the visitor. Our attention spans are extremely sort when we’re searching  and  a good design doesn’t require visitors to think too much about navigating a site. Here are a [...]

With a new web design, you can improve your search engine rankings drastically or you can lose all of it. The biggest risk is losing the value of your inbound links which usually point to specific pages. To make sure this doesn’t happen, be sure to include an effective SEO (Search Engine Optimization) design plan [...]

Internet marketing, digital marketing, and interactive advertising revenues are expected to grow to $62.4 billion in the US by 2012 according to a forecast by The Kelsey Group. This represents a 21.3% annual rate when compared to 2007 revenues of $22.5 billion for the US. Compare this with traditional advertising and marketing, such as the [...]

A recent study of search engine marketers reveals that the top two challenges they currently face are Increased Competition for Natural (Organic) Search Rankings and Increased Competition for Top Paid Search Positions. In our small web marketing firm in Greenville, we see these exact trends even at the local level. Several years ago it was [...]