Here are my top 6 reasons I may hate your website: Slow Load Times – If your site takes more than 4 seconds to load, then chances are I’m not waiting around. Google hates slow page load times too and is starting to incorporate it into their ranking algorithm. Splash / Intro pages – These [...]

Step 1: Monitoring Social media has become the personal journal of everyone since it is very easy for anyone to publish information on channels such as blogs, discussion boards and opinion forums. Unfortunately, not everyone can be pleased all of the time. The Internet is a great way to judge what people think of a [...]

Online reputation management involves managing the search engine results and protecting your company’s brand reputation from negative exposure online. This is very crucial since buying decisions are influenced by what is found on the web. Simply, an ORM strategy combines traditional marketing and public relations with search engine marketing. Visibility and high rankings for good [...]

In my previous post, I talked about the importance of having an effective landing page. Now I’m going to give you a few practical guidelines. Step 1: Define Success In order to accomplish your goals, you have to know what they are. Is this an eCommerce website focused on transactions? Is the purpose to generate [...]

Whether you choose to believe it or not, there is a monumental shift taking place in marketing. Technology and the internet has changed the way people communicate and connect. Take the case of an average 22 year old – I’ll call him Alex. Alex doesn’t watch regular TV – he downloads shows or watches them [...]