Take notice of the latest smartphone application to hit the stage! Released in the U.S approximately 6 weeks ago - and more recently launched in Canada - Facebook Deals aims to connect consumers to discounts offered at nearby businesses. Subsequently, the application also allows businesses to actively insert themselves into their customers’ Facebook conversations. While the service is limited to iPhone and [...]
In it’s effort to continually provide better search results, Google is once again changing way search results are displayed for Local searches. An example of a local search would be ‘plumber greenville sc’. Previously, Google Places listings (formerly Google Maps) were display in an abbreviated version next to a Google Map. This week, we are [...]
Posted on September 20th, 2010 in Internet Marketing, Web Design
In my previous post, I talked about the importance of having an effective landing page. Now I’m going to give you a few practical guidelines. Step 1: Define Success In order to accomplish your goals, you have to know what they are. Is this an eCommerce website focused on transactions? Is the purpose to generate [...]
Posted on June 01st, 2010 in Digital Marketing, Internet Marketing, Search Engine Optimization, Social Media, Web Design
There are essentially three conversations taking place online today. All three of these conversations should be addressed as part of your digital marketing strategy. The conversations are: SEARCH – Consumers SEARCH online. SURF – Consumers SURF online. SOCIAL – Consumers SOCIALize online. SEARCH represents a Consumer to Business Conversation. SEARCH is the #1 resource consumers [...]
Internet marketing, digital marketing, and interactive advertising revenues are expected to grow to $62.4 billion in the US by 2012 according to a forecast by The Kelsey Group. This represents a 21.3% annual rate when compared to 2007 revenues of $22.5 billion for the US. Compare this with traditional advertising and marketing, such as the [...]
We’re spending a lot more time these days digging deeper into web analytics with clients. Visitors and Pageviews are great to look at, but the real effort should be focused on conversions. A “conversion” is a user-defined event. It can be anything you want it to be. Some common conversion events are: Contact form submission [...]