The official slogan for Google+ is “real-life sharing—rethought for the web”. Google+, is a social network operated by Google Inc, with integration across a number of Google products, including Google Buzz and Google Profiles. Started in June 2011 as a test version, its popularity has grown by leaps and bounds. Google+ notices are posted inside [...]
When it comes to location-based marketing and leveraging this new phenomenon of “so-lo-mo”, it can get complicating if you don’t know what you’re doing. Here are a few tips that will help you get started: Learn how location-based services work. First things first; your company must understand how location-based services work –not the nittygritty technology [...]
With sites like Foursquare, Gowalla, and Yelp growing in popularity, people are connecting, sharing, interacting, meeting up and recommending places based on their location. For this reason, many businesses are starting to incorporate location-based marketing techniques in their strategy –a smart move considering a lot of other companies (likely your competitors) are thinking along the [...]
Posted on December 28th, 2011 in Digital Marketing, Internet Marketing, Local Search, Mobile, Search Engine Optimization
Mobile local search is a technology that allows people to access the Internet on a mobile device to search for local businesses and services. According to eMarketer, an estimated 91 million US consumers will use the Internet on a mobile device at least monthly by the end of 2011, and research shows that much of [...]
Posted on September 28th, 2011 in Internet Marketing, Online Reputation Management, Search Engine Optimization, Social Media
Online Reputation Management increases your positive web presence by affecting the outcome of search engine results. It involves monitoring, analysis and influencing. Assess Your Online Reputation – Start with simple searches on popular search engines like Google, Yahoo, Bing and MSN for your name, company, brand(s), product(s) etc. Tally the results. If you have more [...]
Posted on August 29th, 2011 in Internet Marketing, Local Search, PPC Advertising, Search Engine Optimization
I am continually frustrated by how much misinformation there is out there regarding SEO. In many cases, the information is blatantly wrong and in other cases it is just being misapplied. Most business owners and executives are not savy SEO experts. They all know that this “SEO thing” is important to their business so most [...]
Posted on August 25th, 2011 in Business, Digital Marketing, Internet Marketing, Local Search, Mobile, Web Design
According to new research from comScore, on the State of Local Business Search, search on mobile phones is growing. The study found that 22% of U.S. mobile phone users searched on their phone in January 2011. That’s an 8% increase from the 16% who reported searching via mobile in January 2010. Not only are more [...]
Posted on August 22nd, 2011 in Business, Digital Marketing, Internet Marketing, PPC Advertising, Search Engine Optimization, Web Design
Here are my top 6 reasons I may hate your website: Slow Load Times – If your site takes more than 4 seconds to load, then chances are I’m not waiting around. Google hates slow page load times too and is starting to incorporate it into their ranking algorithm. Splash / Intro pages – These [...]
Posted on March 24th, 2011 in Internet Marketing, Search Engine Optimization
On February 23rd, Google released a search algorithm update dubbed “Farmer” (aka Panda) that affected some 11.8 percent of Google search queries in the United States. This latest update was tagged “Farmer” because it impacted sites that specialize in junk content. These ‘content farms’ flood the Internet with a never ending stream of low quality [...]
PPC has several advantages that make it arguably the ideal form of advertising in today’s environment. Despite the search engine or network used, PPC brings certain common benefits for businesses large and small. The first of these advantages is speed to market. While it can take several months for search engine optimization to bear fruit, [...]