There are essentially three conversations taking place online today.  All three of these conversations should be addressed as part of your digital marketing strategy. The conversations are:

SEARCH – Consumers SEARCH online.
SURF – Consumers SURF online.

SOCIAL – Consumers SOCIALize online.

SEARCH represents a Consumer to Business Conversation. SEARCH is the #1 resource consumers use when looking [...]

Internet marketing, digital marketing, and interactive advertising revenues are expected to grow to $62.4 billion in the US by 2012 according to a forecast by The Kelsey Group. This represents a 21.3% annual rate when compared to 2007 revenues of $22.5 billion for the US.
Compare this with traditional advertising and marketing, such [...]

We’re spending a lot more time these days digging deeper into web analytics with clients.  Visitors and Pageviews are great to look at, but the real effort should be focused on conversions.
A “conversion” is a user-defined event. It can be anything you want it to be. Some common conversion events are:

Contact form submission
Phone call
Request for [...]