Google continues to add more enhancements to their local listings, i.e. Google Places, that give business owners more ways of making their listing stand out. After several months of testing, Google has officially rolled out an update that allows business owners to Tag their local results. Google Tag’s are yellow markers that allow business owners [...]

There are essentially three conversations taking place online today.  All three of these conversations should be addressed as part of your digital marketing strategy. The conversations are:

SEARCH – Consumers SEARCH online.
SURF – Consumers SURF online.

SOCIAL – Consumers SOCIALize online.

SEARCH represents a Consumer to Business Conversation. SEARCH is the #1 resource consumers use when looking [...]

If you’re not running some sort of web analytics package on your website, then this should be the first thing you do in 2010.
One of the huge advantages of the internet over traditional media is that you can measure everything…if you have an analytics program. Google Analytics is a FREE program gives the average business [...]