If you have your own website or online business, an efficient social profile Page using  Google+ will let you explore a whole new world of social media marketing, that is not only fun, but easy and profitable. Google+ posts sent to “public” rank fairly well in Google search results. Merging Google properties into Google+ and [...]

The official slogan for Google+ is “real-life sharing—rethought for the web”. Google+, is a social network operated by Google Inc, with integration across a number of Google products, including Google Buzz and Google Profiles. Started in June 2011 as a test version, its popularity has grown by leaps and bounds. Google+ notices are posted inside [...]

I am continually frustrated by how much misinformation there is out there regarding SEO. In many cases, the information is blatantly wrong and in other cases it is just being misapplied. Most business owners and executives are not savy SEO experts. They all know that this “SEO thing” is important to their business so most [...]

Here are my top 6 reasons I may hate your website: Slow Load Times – If your site takes more than 4 seconds to load, then chances are I’m not waiting around. Google hates slow page load times too and is starting to incorporate it into their ranking algorithm. Splash / Intro pages – These [...]

In it’s effort to continually provide better search results, Google is once again changing way search results are displayed for Local searches.  An example of a local search would be ‘plumber greenville sc’. Previously, Google Places listings (formerly Google Maps) were display in an abbreviated version next to a Google Map.  This week, we are [...]

Google continues to add more enhancements to their local listings, i.e. Google Places, that give business owners more ways of making their listing stand out. After several months of testing, Google has officially rolled out an update that allows business owners to Tag their local results. Google Tag’s are yellow markers that allow business owners [...]

There are essentially three conversations taking place online today.  All three of these conversations should be addressed as part of your digital marketing strategy. The conversations are: SEARCH – Consumers SEARCH online. SURF – Consumers SURF online. SOCIAL – Consumers SOCIALize online. SEARCH represents a Consumer to Business Conversation. SEARCH is the #1 resource consumers [...]

If you’re not running some sort of web analytics package on your website, then this should be the first thing you do in 2010. One of the huge advantages of the internet over traditional media is that you can measure everything…if you have an analytics program. Google Analytics is a FREE program gives the average [...]