I’m a big proponent of being able to track everything you do online and QR codes are no different. Currently, QR codes can track basic data, such as the number of scans, number of views, geographic location of the visitors, etc. (see chart below). There are several services online that allow you to easily create [...]

Google recently announced it’s in the process of making more changes to Place pages, such as simplifying the look and feel of the pages and changing some of the features. One big change we’re already seeing is that Google has stopped pulling in third-party reviews from other sites like Yelp, Customer Lobby, City Search, etc. What that [...]

Google announced this past week that their Local Business Center is becoming Place Pages.  Google Place Pages were launched late last year as another way for businesses to advertise and promote their businesses online. It only makes sense that the two have become one and it is now called Google Places. Now, you will be [...]

We’re spending a lot more time these days digging deeper into web analytics with clients.  Visitors and Pageviews are great to look at, but the real effort should be focused on conversions. A “conversion” is a user-defined event. It can be anything you want it to be. Some common conversion events are: Contact form submission [...]

If you’re not running some sort of web analytics package on your website, then this should be the first thing you do in 2010. One of the huge advantages of the internet over traditional media is that you can measure everything…if you have an analytics program. Google Analytics is a FREE program gives the average [...]