Take notice of the latest smartphone application to hit the stage! Released in the U.S approximately 6 weeks ago - and more recently launched in Canada - Facebook Deals aims to connect consumers to discounts offered at nearby businesses. Subsequently, the application also allows businesses to actively insert themselves into their customers’ Facebook conversations. While the service is limited to iPhone and [...]

Step 1: Monitoring Social media has become the personal journal of everyone since it is very easy for anyone to publish information on channels such as blogs, discussion boards and opinion forums. Unfortunately, not everyone can be pleased all of the time. The Internet is a great way to judge what people think of a [...]

Online reputation management involves managing the search engine results and protecting your company’s brand reputation from negative exposure online. This is very crucial since buying decisions are influenced by what is found on the web. Simply, an ORM strategy combines traditional marketing and public relations with search engine marketing. Visibility and high rankings for good [...]

Improving one’s career IQ without social technology tools is no longer an option in today’s knowledge economy. The Internet provides an awesome quantity of information, observations, and opinions on a daily basis.  Developing an ability to digest and redistribute valuable pieces from this massive flow creates an advantage in the traditional marketplace. The Rivers of [...]

Whether you choose to believe it or not, there is a monumental shift taking place in marketing. Technology and the internet has changed the way people communicate and connect. Take the case of an average 22 year old – I’ll call him Alex. Alex doesn’t watch regular TV – he downloads shows or watches them [...]