Step 1: Monitoring Social media has become the personal journal of everyone since it is very easy for anyone to publish information on channels such as blogs, discussion boards and opinion forums. Unfortunately, not everyone can be pleased all of the time. The Internet is a great way to judge what people think of a [...]

Online reputation management involves managing the search engine results and protecting your company’s brand reputation from negative exposure online. This is very crucial since buying decisions are influenced by what is found on the web. Simply, an ORM strategy combines traditional marketing and public relations with search engine marketing. Visibility and high rankings for good [...]

There are essentially three conversations taking place online today.  All three of these conversations should be addressed as part of your digital marketing strategy. The conversations are: SEARCH – Consumers SEARCH online. SURF – Consumers SURF online. SOCIAL – Consumers SOCIALize online. SEARCH represents a Consumer to Business Conversation. SEARCH is the #1 resource consumers [...]