It’s Not About Technology; It’s About Psychology…… “Advertising is the art of getting people to buy things they don’t need with money they don’t have”. That statement predates the Internet by a number of decades, yet it is as true today as it was back then. A bit cynical? Perhaps, but let us not forget [...]

We’re spending a lot more time these days digging deeper into web analytics with clients.  Visitors and Pageviews are great to look at, but the real effort should be focused on conversions. A “conversion” is a user-defined event. It can be anything you want it to be. Some common conversion events are: Contact form submission [...]