In season 25 of The David Susskind Show, Susskind interviewed David Ogilvy, “The Pope of Modern Advertising” and you can watch the full episode on Hulu. The interview is a beautifully awkward hour of two old men talking about advertising, life and old friends that no one watching the show would know. Hidden among the [...]
It’s Not About Technology; It’s About Psychology…… “Advertising is the art of getting people to buy things they don’t need with money they don’t have”. That statement predates the Internet by a number of decades, yet it is as true today as it was back then. A bit cynical? Perhaps, but let us not forget [...]
Our friends at e-Nor.com just published a great guide for mobile usability. It’s well worth the read if you’re looking to improve your the mobile usability aspect of your digital marketing. Read the full article. Tweet
I love this video from the NFL combine. Rich Eisen, the 40-something ESPN guy in the suit, probably thinks he still runs fast. Then you see Tim Tebow blow him away. Then, “here comes Jacoby Ford”. It’s a hilarious video but it also shows you how everything is relative. From a business perspective, no matter [...]
There are essentially three conversations taking place online today. All three of these conversations should be addressed as part of your digital marketing strategy. The conversations are: SEARCH – Consumers SEARCH online. SURF – Consumers SURF online. SOCIAL – Consumers SOCIALize online. SEARCH represents a Consumer to Business Conversation. SEARCH is the #1 resource consumers [...]
Good, clean web design is one of the most important factors for site usability. Every design aspect of your website should be understandable and clear to the visitor. Our attention spans are extremely sort when we’re searching and a good design doesn’t require visitors to think too much about navigating a site. Here are a [...]
As with everything, web design requires balance. Overemphasizing aesthetics will give you a cool trendy site which does nothing while underemphasizing it will kill your credibility. For those of us who work with numbers and results, there are some common mistakes made when it comes to dealing with those artsy “Web Designers” down the hall. [...]
With a new web design, you can improve your search engine rankings drastically or you can lose all of it. The biggest risk is losing the value of your inbound links which usually point to specific pages. To make sure this doesn’t happen, be sure to include an effective SEO (Search Engine Optimization) design plan [...]
We’re spending a lot more time these days digging deeper into web analytics with clients. Visitors and Pageviews are great to look at, but the real effort should be focused on conversions. A “conversion” is a user-defined event. It can be anything you want it to be. Some common conversion events are: Contact form submission [...]
WSI Webworks announces the launch of a new website for Kifco®, a major manufacturer of traveling irrigation systems. Kifco® Water-Reels™ are uniquely designed to irrigate large areas–such as crops, sports fields, and parks–unattended and without the expense and safety hazards of in-ground sprinkler systems. The new website will be a helpful resource for Kifco® customers [...]