According to new research from comScore, on the State of Local Business Search, search on mobile phones is growing. The study found that 22% of U.S. mobile phone users searched on their phone in January 2011. That’s an 8% increase from the 16% who reported searching via mobile in January 2010. Not only are more [...]
Here are my top 6 reasons I may hate your website: Slow Load Times – If your site takes more than 4 seconds to load, then chances are I’m not waiting around. Google hates slow page load times too and is starting to incorporate it into their ranking algorithm. Splash / Intro pages – These [...]
Just last week Google released it’s annual “Benchmarking” Report that consists of key metrics generated from websites. That’s data from hundreds of thousands of websites if you’re keeping score. So with so much data the metrics are pretty statistically significant and really give an accurate picture of what’s going on with websites. The fun for [...]
In days of old, those days before the web that is, the “Elevator Pitch” AKA “Value Proposition” was generally accepted as the first presentation by the salesperson to a potential client. The purpose was of course to give a 60 second high dose pitch of the Company during that critical DO or DIE “first impression” [...]
The term Web 2.0 is bandied about quite a bit. Most people have a vague understanding what this term refers and those in business really need to be familiar with it in a more than cursory manner. Web 2.0 basically refers to the advancements made on the internet over the past decade. In particular, these [...]
Warning: Don’t Lose Sales Because Your Web Design Sucks Did you try and save a few bucks and design your own site? Or worse, have your out of work brother in-law design it? Don’t do that. Your business reputation will suffer. You see, just because you can afford to buy the tools, doesn’t mean the [...]
The short answer is ‘Yes’. If you have a website, then you also have a mobile presence. As mobile technology continues to advance more people are using their smart phones to find you online. So, I think most businesses should know what everyone is seeing. Have you taken a look at your site on your [...]
In my previous post, I talked about the importance of having an effective landing page. Now I’m going to give you a few practical guidelines. Step 1: Define Success In order to accomplish your goals, you have to know what they are. Is this an eCommerce website focused on transactions? Is the purpose to generate [...]
In season 25 of The David Susskind Show, Susskind interviewed David Ogilvy, “The Pope of Modern Advertising” and you can watch the full episode on Hulu. The interview is a beautifully awkward hour of two old men talking about advertising, life and old friends that no one watching the show would know. Hidden among the [...]
It’s Not About Technology; It’s About Psychology…… “Advertising is the art of getting people to buy things they don’t need with money they don’t have”. That statement predates the Internet by a number of decades, yet it is as true today as it was back then. A bit cynical? Perhaps, but let us not forget [...]