There are essentially three conversations taking place online today.  All three of these conversations should be addressed as part of your digital marketing strategy. The conversations are:

SEARCH – Consumers SEARCH online.
SURF – Consumers SURF online.

SOCIAL – Consumers SOCIALize online.

SEARCH represents a Consumer to Business Conversation. SEARCH is the #1 resource consumers use when looking [...]

Internet marketing, digital marketing, and interactive advertising revenues are expected to grow to $62.4 billion in the US by 2012 according to a forecast by The Kelsey Group. This represents a 21.3% annual rate when compared to 2007 revenues of $22.5 billion for the US.
Compare this with traditional advertising and marketing, such [...]

At least once a day, someone asks me a question about Social Media. It’s the buzz about business and marketing circles. Social media wasn’t a big deal a few years ago, but it became a hot topic when the masses got on board. Now, the eyeballs are online – people are reading blogs, twittering, stumbling upon stuff and [...]