Online Reputation Management increases your positive web presence by affecting the outcome of search engine results. It involves monitoring, analysis and influencing. Assess Your Online Reputation – Start with simple searches on popular search engines like Google, Yahoo, Bing and MSN for your name, company, brand(s), product(s) etc. Tally the results. If you have more [...]

With the advent of social technology, it has become increasingly difficult for small business owners to get their hands around all of the information online. Not only do you now have to manage your website, but you probably also have a blog, Facebook Places page, numerous local directory profiles, and more. So who has time [...]

Whether you realize it or not, every person and company has a resume’ on Google. No, it’s not a traditional resume’ that you compile, but it’s your digital resume’ as seen by Google or other social sites…and anyone else that searches for your name or company. Perception really is reality and people can quickly form [...]

There are essentially three conversations taking place online today.  All three of these conversations should be addressed as part of your digital marketing strategy. The conversations are: SEARCH – Consumers SEARCH online. SURF – Consumers SURF online. SOCIAL – Consumers SOCIALize online. SEARCH represents a Consumer to Business Conversation. SEARCH is the #1 resource consumers [...]

Internet marketing, digital marketing, and interactive advertising revenues are expected to grow to $62.4 billion in the US by 2012 according to a forecast by The Kelsey Group. This represents a 21.3% annual rate when compared to 2007 revenues of $22.5 billion for the US. Compare this with traditional advertising and marketing, such as the [...]

At least once a day, someone asks me a question about Social Media. It’s the buzz about business and marketing circles. Social media wasn’t a big deal a few years ago, but it became a hot topic when the masses got on board. Now, the eyeballs are online – people are reading blogs, twittering, stumbling upon stuff and [...]