When it comes to location-based marketing and leveraging this new phenomenon of “so-lo-mo”, it can get complicating if you don’t know what you’re doing. Here are a few tips that will help you get started: Learn how location-based services work. First things first; your company must understand how location-based services work –not the nittygritty technology [...]

With sites like Foursquare, Gowalla, and Yelp growing in popularity, people are connecting, sharing, interacting, meeting up and recommending places based on their location. For this reason, many businesses are starting to incorporate location-based marketing techniques in their strategy –a smart move considering a lot of other companies (likely your competitors) are thinking along the [...]

Mobile local search is a technology that allows people to access the Internet on a mobile device to search for local businesses and services. According to eMarketer, an estimated 91 million US consumers will use the Internet on a mobile device at least monthly by the end of 2011, and research shows that much of [...]

I am continually frustrated by how much misinformation there is out there regarding SEO. In many cases, the information is blatantly wrong and in other cases it is just being misapplied. Most business owners and executives are not savy SEO experts. They all know that this “SEO thing” is important to their business so most [...]

According to new research from comScore, on the State of Local Business Search, search on mobile phones is growing. The study found that 22% of U.S. mobile phone users searched on their phone in January 2011. That’s an 8% increase from the 16% who reported searching via mobile in January 2010. Not only are more [...]

Its now more important than ever for businesses to claim their Google Place, complete their company profile and ensure they have a well-optimized site with relevant, localized content to ensure strong visibility. Here are 10 things you can do to optimize your Google Place listing. Step 1 – Make sure you select relevant Place categories [...]

PPC has several advantages that make it arguably the ideal form of advertising in today’s environment. Despite the search engine or network used, PPC brings certain common benefits for businesses large and small. The first of these advantages is speed to market. While it can take several months for search engine optimization to bear fruit, [...]

I am continually frustrated by how much misinformation there is out there regarding SEO. It seems like every week I have a client ask me about the latest tidbit they were told or read about. In many cases, the information is blatantly wrong and in other cases it is just being misapplied. Most business owners [...]

Take notice of the latest smartphone application to hit the stage! Released in the U.S approximately 6 weeks ago - and more recently launched in Canada - Facebook Deals aims to connect consumers to discounts offered at nearby businesses. Subsequently, the application also allows businesses to actively insert themselves into their customers’ Facebook conversations. While the service is limited to iPhone and [...]

In it’s effort to continually provide better search results, Google is once again changing way search results are displayed for Local searches.  An example of a local search would be ‘plumber greenville sc’. Previously, Google Places listings (formerly Google Maps) were display in an abbreviated version next to a Google Map.  This week, we are [...]