I am continually frustrated by how much misinformation there is out there regarding SEO. In many cases, the information is blatantly wrong and in other cases it is just being misapplied. Most business owners and executives are not savy SEO experts. They all know that this “SEO thing” is important to their business so most [...]

According to new research from comScore, on the State of Local Business Search, search on mobile phones is growing. The study found that 22% of U.S. mobile phone users searched on their phone in January 2011. That’s an 8% increase from the 16% who reported searching via mobile in January 2010. Not only are more [...]

Here are my top 6 reasons I may hate your website: Slow Load Times – If your site takes more than 4 seconds to load, then chances are I’m not waiting around. Google hates slow page load times too and is starting to incorporate it into their ranking algorithm. Splash / Intro pages – These [...]

Just last week Google released it’s annual “Benchmarking” Report that consists of key metrics generated from websites. That’s data from hundreds of thousands of websites if you’re keeping score.  So with so much data the metrics are pretty statistically significant and really give an accurate picture of what’s going on with websites. The fun for [...]

In days of old, those days before the web that is, the “Elevator Pitch” AKA “Value Proposition” was generally accepted as the first presentation by the salesperson to a potential client. The purpose was of course to give a 60 second high dose pitch of the Company during that critical DO or DIE “first impression” [...]

Using Video to DIFFERENTIATE your website from your competition’s website. The GOOD: The main reason that it is able to differentiate you from your competition is not that you’ve done the  greatest thing since “sliced bread”, the main reason that it’s different is that not many people are using video on their websites, so you [...]

Over the past couple of years video has gone through a “warp speed” evolution, higher quality, less cost, and ease of production. It’s not at all uncommon to see someone grab a phone, shoot a video, and upload it to YouTube and YOU’RE A STAR. So with all those giant leaps forward for video, why [...]

With the advent of social technology, it has become increasingly difficult for small business owners to get their hands around all of the information online. Not only do you now have to manage your website, but you probably also have a blog, Facebook Places page, numerous local directory profiles, and more. So who has time [...]

Publishing a website is not enough if you wish to succeed with internet marketing. You have to effectively manage your website. This is only possible if you have access to the required stats that provide you with insight into how the website is performing. This is where Google Analytics comes into play. In the most [...]

The term Web 2.0 is bandied about quite a bit. Most people have a vague understanding what this term refers and those in business really need to be familiar with it in a more than cursory manner. Web 2.0 basically refers to the advancements made on the internet over the past decade. In particular, these [...]