If you have your own website or online business, an efficient social profile Page using Google+ will let you explore a whole new world of social media marketing, that is not only fun, but easy and profitable. Google+ posts sent to “public” rank fairly well in Google search results. Merging Google properties into Google+ and [...]
Internet Marketing
The official slogan for Google+ is “real-life sharing—rethought for the web”. Google+, is a social network operated by Google Inc, with integration across a number of Google products, including Google Buzz and Google Profiles. Started in June 2011 as a test version, its popularity has grown by leaps and bounds. Google+ notices are posted inside [...]
When it comes to location-based marketing and leveraging this new phenomenon of “so-lo-mo”, it can get complicating if you don’t know what you’re doing. Here are a few tips that will help you get started: Learn how location-based services work. First things first; your company must understand how location-based services work –not the nittygritty technology [...]
With sites like Foursquare, Gowalla, and Yelp growing in popularity, people are connecting, sharing, interacting, meeting up and recommending places based on their location. For this reason, many businesses are starting to incorporate location-based marketing techniques in their strategy –a smart move considering a lot of other companies (likely your competitors) are thinking along the [...]
Posted on December 28th, 2011 in Digital Marketing, Internet Marketing, Local Search, Mobile, Search Engine Optimization
Mobile local search is a technology that allows people to access the Internet on a mobile device to search for local businesses and services. According to eMarketer, an estimated 91 million US consumers will use the Internet on a mobile device at least monthly by the end of 2011, and research shows that much of [...]
I’m a big proponent of being able to track everything you do online and QR codes are no different. Currently, QR codes can track basic data, such as the number of scans, number of views, geographic location of the visitors, etc. (see chart below). There are several services online that allow you to easily create [...]
Posted on September 28th, 2011 in Internet Marketing, Online Reputation Management, Search Engine Optimization, Social Media
Online Reputation Management increases your positive web presence by affecting the outcome of search engine results. It involves monitoring, analysis and influencing. Assess Your Online Reputation – Start with simple searches on popular search engines like Google, Yahoo, Bing and MSN for your name, company, brand(s), product(s) etc. Tally the results. If you have more [...]
Posted on September 23rd, 2011 in Internet Marketing, Online Reputation Management, Search Engine Optimization
Online Reputation Management (ORM) You may have a fantastic product or service, and a good brand name with your existing customers. But when prospective customers, clients or employees search for you on the Internet, what do they see? Thumbs-up reviews, hate sites, or no mention of you at all? Or is there a news report [...]
Posted on August 29th, 2011 in Internet Marketing, Local Search, PPC Advertising, Search Engine Optimization
I am continually frustrated by how much misinformation there is out there regarding SEO. In many cases, the information is blatantly wrong and in other cases it is just being misapplied. Most business owners and executives are not savy SEO experts. They all know that this “SEO thing” is important to their business so most [...]
Posted on August 25th, 2011 in Business, Digital Marketing, Internet Marketing, Local Search, Mobile, Web Design
According to new research from comScore, on the State of Local Business Search, search on mobile phones is growing. The study found that 22% of U.S. mobile phone users searched on their phone in January 2011. That’s an 8% increase from the 16% who reported searching via mobile in January 2010. Not only are more [...]