According to new research from comScore, on the State of Local Business Search, search on mobile phones is growing. The study found that 22% of U.S. mobile phone users searched on their phone in January 2011. That’s an 8% increase from the 16% who reported searching via mobile in January 2010. Not only are more [...]

Here are my top 6 reasons I may hate your website: Slow Load Times – If your site takes more than 4 seconds to load, then chances are I’m not waiting around. Google hates slow page load times too and is starting to incorporate it into their ranking algorithm. Splash / Intro pages – These [...]

Google recently announced it’s in the process of making more changes to Place pages, such as simplifying the look and feel of the pages and changing some of the features. One big change we’re already seeing is that Google has stopped pulling in third-party reviews from other sites like Yelp, Customer Lobby, City Search, etc. What that [...]

With the advent of social technology, it has become increasingly difficult for small business owners to get their hands around all of the information online. Not only do you now have to manage your website, but you probably also have a blog, Facebook Places page, numerous local directory profiles, and more. So who has time [...]

Publishing a website is not enough if you wish to succeed with internet marketing. You have to effectively manage your website. This is only possible if you have access to the required stats that provide you with insight into how the website is performing. This is where Google Analytics comes into play. In the most [...]

Its now more important than ever for businesses to claim their Google Place, complete their company profile and ensure they have a well-optimized site with relevant, localized content to ensure strong visibility. Here are 10 things you can do to optimize your Google Place listing. Step 1 – Make sure you select relevant Place categories [...]

We’re excited and fortunate to have Jim McClain join our team as an Internet Business Strategist.  Jim joined our team on April 1. He brings a wealth of knowledge and experience in business process improvement, sales consulting and web strategy.  In his new position at WSI, Jim spends time with clients understanding their Sales Process, [...]

PPC has several advantages that make it arguably the ideal form of advertising in today’s environment. Despite the search engine or network used, PPC brings certain common benefits for businesses large and small. The first of these advantages is speed to market. While it can take several months for search engine optimization to bear fruit, [...]

I discussed many of the below elements in my previous post. But due to their importance for digital crisis management, it’s appropriate to briefly review them again. 1. Monitor You must watch your brand 24/7. Use social monitoring tools like Google and Yahoo! alerts, Technorati, Blog Pulse, Monitter, etc. Use these monitoring tools to know [...]

Take notice of the latest smartphone application to hit the stage! Released in the U.S approximately 6 weeks ago - and more recently launched in Canada - Facebook Deals aims to connect consumers to discounts offered at nearby businesses. Subsequently, the application also allows businesses to actively insert themselves into their customers’ Facebook conversations. While the service is limited to iPhone and [...]