In days of old, those days before the web that is, the “Elevator Pitch” AKA “Value Proposition” was generally accepted as the first presentation by the salesperson to a potential client. The purpose was of course to give a 60 second high dose pitch of the Company during that critical DO or DIE “first impression” [...]
You do the math. Average time on a website can be around 2 minutes. Average time to read a page of text could eat up a lot of that time. In many cases people “skim” and miss most of your story – Not good. All that text that you have carefully crafted WASTED! Bye-Bye to [...]
Using Video to DIFFERENTIATE your website from your competition’s website. The GOOD: The main reason that it is able to differentiate you from your competition is not that you’ve done the greatest thing since “sliced bread”, the main reason that it’s different is that not many people are using video on their websites, so you [...]
Over the past couple of years video has gone through a “warp speed” evolution, higher quality, less cost, and ease of production. It’s not at all uncommon to see someone grab a phone, shoot a video, and upload it to YouTube and YOU’RE A STAR. So with all those giant leaps forward for video, why [...]
We’re excited and fortunate to have Jim McClain join our team as an Internet Business Strategist. Jim joined our team on April 1. He brings a wealth of knowledge and experience in business process improvement, sales consulting and web strategy. In his new position at WSI, Jim spends time with clients understanding their Sales Process, [...]
In season 25 of The David Susskind Show, Susskind interviewed David Ogilvy, “The Pope of Modern Advertising” and you can watch the full episode on Hulu. The interview is a beautifully awkward hour of two old men talking about advertising, life and old friends that no one watching the show would know. Hidden among the [...]
Google continues to add more enhancements to their local listings, i.e. Google Places, that give business owners more ways of making their listing stand out. After several months of testing, Google has officially rolled out an update that allows business owners to Tag their local results. Google Tag’s are yellow markers that allow business owners [...]
Google announced this past week that their Local Business Center is becoming Place Pages. Google Place Pages were launched late last year as another way for businesses to advertise and promote their businesses online. It only makes sense that the two have become one and it is now called Google Places. Now, you will be [...]
WSI Webworks announces the launch of a new website for Kifco®, a major manufacturer of traveling irrigation systems. Kifco® Water-Reels™ are uniquely designed to irrigate large areas–such as crops, sports fields, and parks–unattended and without the expense and safety hazards of in-ground sprinkler systems. The new website will be a helpful resource for Kifco® customers [...]
Recently our company was enlisted to build a website for an upcoming charity event called Cargo: The Fight For Freedom Past and Present. Cargo is a musical by veteran songwriter and producer Paul Field. First presented in 2007, Cargo was written to celebrate the bicentennial of the abolition of the British slave trade and to [...]