The official slogan for Google+ is “real-life sharing—rethought for the web”. Google+, is a social network operated by Google Inc, with integration across a number of Google products, including Google Buzz and Google Profiles. Started in June 2011 as a test version, its popularity has grown by leaps and bounds. Google+ notices are posted inside [...]

According to new research from comScore, on the State of Local Business Search, search on mobile phones is growing. The study found that 22% of U.S. mobile phone users searched on their phone in January 2011. That’s an 8% increase from the 16% who reported searching via mobile in January 2010. Not only are more [...]

Here are my top 6 reasons I may hate your website: Slow Load Times – If your site takes more than 4 seconds to load, then chances are I’m not waiting around. Google hates slow page load times too and is starting to incorporate it into their ranking algorithm. Splash / Intro pages – These [...]

Google recently announced it’s in the process of making more changes to Place pages, such as simplifying the look and feel of the pages and changing some of the features. One big change we’re already seeing is that Google has stopped pulling in third-party reviews from other sites like Yelp, Customer Lobby, City Search, etc. What that [...]

Just last week Google released it’s annual “Benchmarking” Report that consists of key metrics generated from websites. That’s data from hundreds of thousands of websites if you’re keeping score.  So with so much data the metrics are pretty statistically significant and really give an accurate picture of what’s going on with websites. The fun for [...]

In days of old, those days before the web that is, the “Elevator Pitch” AKA “Value Proposition” was generally accepted as the first presentation by the salesperson to a potential client. The purpose was of course to give a 60 second high dose pitch of the Company during that critical DO or DIE “first impression” [...]

You do the math. Average time on a website can be around 2 minutes. Average time to read a page of text could eat up a lot of that time. In many cases people “skim” and miss most of your story – Not good. All that text that you have carefully crafted WASTED! Bye-Bye to [...]

Using Video to DIFFERENTIATE your website from your competition’s website. The GOOD: The main reason that it is able to differentiate you from your competition is not that you’ve done the  greatest thing since “sliced bread”, the main reason that it’s different is that not many people are using video on their websites, so you [...]

Over the past couple of years video has gone through a “warp speed” evolution, higher quality, less cost, and ease of production. It’s not at all uncommon to see someone grab a phone, shoot a video, and upload it to YouTube and YOU’RE A STAR. So with all those giant leaps forward for video, why [...]

We’re excited and fortunate to have Jim McClain join our team as an Internet Business Strategist.  Jim joined our team on April 1. He brings a wealth of knowledge and experience in business process improvement, sales consulting and web strategy.  In his new position at WSI, Jim spends time with clients understanding their Sales Process, [...]