Mobile local search is a technology that allows people to access the Internet on a mobile device to search for local businesses and services. According to eMarketer, an estimated 91 million US consumers will use the Internet on a mobile device at least monthly by the end of 2011, and research shows that much of [...]

I’m a big proponent of being able to track everything you do online and QR codes are no different. Currently, QR codes can track basic data, such as the number of scans, number of views, geographic location of the visitors, etc. (see chart below). There are several services online that allow you to easily create [...]

Let’s assume you’ve decided that using QR codes may be a good marketing strategy for your business. Before you get started it’s a good idea to understand and follow some established best practices. Listed below are some best practices that will maximize your success rate with QR codes. Make your codes at least 1″ x [...]