In days of old, those days before the web that is, the “Elevator Pitch” AKA “Value Proposition” was generally accepted as the first presentation by the salesperson to a potential client. The purpose was of course to give a 60 second high dose pitch of the Company during that critical DO or DIE “first impression” [...]

You do the math. Average time on a website can be around 2 minutes. Average time to read a page of text could eat up a lot of that time. In many cases people “skim” and miss most of your story – Not good. All that text that you have carefully crafted WASTED! Bye-Bye to [...]