Using Video to DIFFERENTIATE your website from your competition’s website. The GOOD: The main reason that it is able to differentiate you from your competition is not that you’ve done the  greatest thing since “sliced bread”, the main reason that it’s different is that not many people are using video on their websites, so you [...]

Over the past couple of years video has gone through a “warp speed” evolution, higher quality, less cost, and ease of production. It’s not at all uncommon to see someone grab a phone, shoot a video, and upload it to YouTube and YOU’RE A STAR. So with all those giant leaps forward for video, why [...]

With the advent of social technology, it has become increasingly difficult for small business owners to get their hands around all of the information online. Not only do you now have to manage your website, but you probably also have a blog, Facebook Places page, numerous local directory profiles, and more. So who has time [...]

Publishing a website is not enough if you wish to succeed with internet marketing. You have to effectively manage your website. This is only possible if you have access to the required stats that provide you with insight into how the website is performing. This is where Google Analytics comes into play. In the most [...]

The term Web 2.0 is bandied about quite a bit. Most people have a vague understanding what this term refers and those in business really need to be familiar with it in a more than cursory manner. Web 2.0 basically refers to the advancements made on the internet over the past decade. In particular, these [...]

Its now more important than ever for businesses to claim their Google Place, complete their company profile and ensure they have a well-optimized site with relevant, localized content to ensure strong visibility. Here are 10 things you can do to optimize your Google Place listing. Step 1 – Make sure you select relevant Place categories [...]