I am continually frustrated by how much misinformation there is out there regarding SEO. It seems like every week I have a client ask me about the latest tidbit they were told or read about. In many cases, the information is blatantly wrong and in other cases it is just being misapplied. Most business owners [...]

I discussed many of the below elements in my previous post. But due to their importance for digital crisis management, it’s appropriate to briefly review them again. 1. Monitor You must watch your brand 24/7. Use social monitoring tools like Google and Yahoo! alerts, Technorati, Blog Pulse, Monitter, etc. Use these monitoring tools to know [...]

Take notice of the latest smartphone application to hit the stage! Released in the U.S approximately 6 weeks ago - and more recently launched in Canada - Facebook Deals aims to connect consumers to discounts offered at nearby businesses. Subsequently, the application also allows businesses to actively insert themselves into their customers’ Facebook conversations. While the service is limited to iPhone and [...]

The development of digital crisis management occurs in 5 main stages and they are as follows: 1. Speed Everything happens very quickly. With the help of social media, bad news spreads faster than ever via Twitter, Facebook, YouTube and so on. If you are the target, you have to react very quickly and monitor all [...]

Step 1: Monitoring Social media has become the personal journal of everyone since it is very easy for anyone to publish information on channels such as blogs, discussion boards and opinion forums. Unfortunately, not everyone can be pleased all of the time. The Internet is a great way to judge what people think of a [...]