Online reputation management involves managing the search engine results and protecting your company’s brand reputation from negative exposure online. This is very crucial since buying decisions are influenced by what is found on the web. Simply, an ORM strategy combines traditional marketing and public relations with search engine marketing. Visibility and high rankings for good [...]

Improving one’s career IQ without social technology tools is no longer an option in today’s knowledge economy. The Internet provides an awesome quantity of information, observations, and opinions on a daily basis.  Developing an ability to digest and redistribute valuable pieces from this massive flow creates an advantage in the traditional marketplace. The Rivers of [...]

Warning: Don’t Lose Sales Because Your Web Design Sucks Did you try and save a few bucks and design your own site?  Or worse, have your out of work brother in-law design it? Don’t do that. Your business reputation will suffer. You see, just because you can afford to buy the tools, doesn’t mean the [...]