Whether you realize it or not, every person and company has a resume’ on Google. No, it’s not a traditional resume’ that you compile, but it’s your digital resume’ as seen by Google or other social sites…and anyone else that searches for your name or company. Perception really is reality and people can quickly form [...]

In my previous post, I talked about the importance of having an effective landing page. Now I’m going to give you a few practical guidelines. Step 1: Define Success In order to accomplish your goals, you have to know what they are. Is this an eCommerce website focused on transactions? Is the purpose to generate [...]

In season 25 of The David Susskind Show, Susskind interviewed David Ogilvy, “The Pope of Modern Advertising” and you can watch the full episode on Hulu. The interview is a beautifully awkward hour of two old men talking about advertising, life and old friends that no one watching the show would know. Hidden among the [...]

It’s Not About Technology; It’s About Psychology…… “Advertising is the art of getting people to buy things they don’t need with money they don’t have”. That statement predates the Internet by a number of decades, yet it is as true today as it was back then. A bit cynical? Perhaps, but let us not forget [...]