I love this video from the NFL combine. Rich Eisen, the 40-something ESPN guy in the suit, probably thinks he still runs fast. Then you see Tim Tebow blow him away. Then, “here comes Jacoby Ford”. It’s a hilarious video but it also shows you how everything is relative. From a business perspective, no matter how good you think you are, there is always someone better and room to improve.

The same concept can be applied to web design and search engine marketing.  Don’t believe me, then check out your competition.