We’re spending a lot more time these days digging deeper into web analytics with clients. Visitors and Pageviews are great to look at, but the real effort should be focused on conversions.
A “conversion” is a user-defined event. It can be anything you want it to be. Some common conversion events are:
Contact form submission
Phone call
Request for [...]
A recent study of search engine marketers reveals that the top two challenges they currently face are Increased Competition for Natural (Organic) Search Rankings and Increased Competition for Top Paid Search Positions.
In our small web marketing firm in Greenville, we see these exact trends even at the local level. Several years ago it was relatively [...]
WSI Webworks announces the launch of a new website for Kifco®, a major manufacturer of traveling irrigation systems. Kifco® Water-Reels™ are uniquely designed to irrigate large areas–such as crops, sports fields, and parks–unattended and without the expense and safety hazards of in-ground sprinkler systems.
The new website will be a helpful resource for Kifco® customers and [...]
I recently had some friends move to China. They didn’t realize how cut off they were going to be. They couldn’t download Skype, which they had planned on using as their primary mode of communication with friends and family back in the States. They can’t access Facebook or Twitter. They were completely isolated.
Considering all the [...]
I mentioned in an earlier post that WSI Webworks was in the process of building a website for Cargo, a musical by Paul Field written to celebrate the bicentennial of the abolition of the British slave trade and to raise awareness about modern day slavery. We recently launched the full site, and we encourage you [...]
Recently our company was enlisted to build a website for an upcoming charity event called Cargo: The Fight For Freedom Past and Present. Cargo is a musical by veteran songwriter and producer Paul Field. First presented in 2007, Cargo was written to celebrate the bicentennial of the abolition of the British slave trade and to [...]
Whether you choose to believe it or not, there is a monumental shift taking place in marketing. Technology and the internet has changed the way people communicate and connect.
Take the case of an average 22 year old – I’ll call him Alex.
Alex doesn’t watch regular TV – he downloads shows or watches them online. He [...]