Take a minute and answer these four questions. Trust me, it is well worth your time.

Question 1:

When was the last time someone complimented you on your business website? It could have been anything from how professional it looks to how easy it is to navigate. To make it easier, when was the last time a customer mentioned your website at all?

Question 2:

How much pressure would it take for you to drop your website altogether?

Question 3:

When was the last time you added new information to your website? How often does your web presence grow?

Question 4:

How often do you trim the hedges and plant new flowers in your front yard?

The truth of the matter is that most businesses treat their website like it’s a yellow pages ad. Recycling the same cheesy gimmick year after year – spending thousands of dollars to reach an unseeable and unknowable mass of people, and when it doesn’t work or when times get rough, the website is the first casualty.

Fact: Your website is your hardest working and most loyal employee (and you don’t even have to pay taxes for it!).

Hard work and loyalty don’t automatically equal revenue. Your website needs to be optimized from the top down and maintained from the bottom up. It needs to be trained to do its job. This training starts and ends with design.

Corley Plumbing more than tripled their visits per day and doubled the amount of time their customers spent on their website. It started by redesigning their existing website.

Designing / Redesigning Your Web Presence

Roughly 75% of new clients with existing websites that come to us need a complete redesign. Consider the following criteria:

- Your website is more than 2 years old
- Your nephew talked you into a Flash website
- You can’t update your website from your own computer in your own office
- When you type your business name and address into Google your website is the 5th listing

I’m only partially kidding, but consider the industry standard today. The minimum you should expect from a new website is a clean and professional design that can be easily crawled and indexed by all major search engines. Your site should work in every major browser across every major operating system. You should have the ability to easily update your website from your desk. These are NORMS. If you don’t have a website that fits or exceeds these criteria then it is time for an update.

Get Your Customers Talking

Compliments build faith and boost morale. If you aren’t receiving them about your website, consider updating your web presence. It could be that people aren’t finding your website. It could be that they are finding it but they are leaving unimpressed. Whatever the reason, we can make sure that your redesigned website gets you the compliments you deserve

Nobody Thinks Much of a Dead Yard

None of us would dream of going a full year without maintaining our yard. Your website needs that same kind of seasonal attention. It is never good enough to build a great site and then ignore it. The World Wide Web is always growing and changing (in many ways faster than the outside world) and your website needs to keep up. We can help you with this by giving you the tools necessary to maintain a healthy website. We’re here to point you in the right direction and we’re always there to help along the way, but ultimately the choice to grow your web presence falls to you.

Contact us for more info on your next web design project.