Google’s head of search spam, Matt Cutts just released a video update on what we should expect in the next few months in terms of Google and SEO. Google usually doesn’t provide much insight into their updates, so this is pretty interesting.
The biggest news is that Google is planning to roll out Penguin 2.0 (next generation of Penguin) sometime this summer. We expect to see it in the next few weeks. According to Matt, this next update is once again focused on black hat web spam and he indicates that it will be more comprehensive and have more impact than the original Penguin update. In his words “it might be a bit more eventful summer” for web spammers.
The good news is if you have been doing SEO the right way, then this should have no impact. In fact, you may get another boost if any of your competitors are negatively impacted by the update. However, if you or your SEO company has continued to use suspect link building techniques then there’s a decent chance you might be impacted again. At this point, there is nothing you can do but wait and see. I’m sure the black hat SEO’s and web spammers of the world are already in panic mode.
Cutt’s also revealed that Google will continue to provide more detailed information to Webmasters, especially as it relates to hacked sites. Over the last year, Google has continued to more information to webmasters and I’m glad to see it’s only going to increase. Note: If you’re not using Google Webmaster Tools, go signup now…lot’s of good info is provided as it relates to SEO and the health of your website.