Our friends at e-Nor.com just published a great guide for mobile usability. It’s well worth the read if you’re looking to improve your the mobile usability aspect of your digital marketing.  Read the full article.

I love this video from the NFL combine. Rich Eisen, the 40-something ESPN guy in the suit, probably thinks he still runs fast. Then you see Tim Tebow blow him away. Then, “here comes Jacoby Ford”. It’s a hilarious video but it also shows you how everything is relative. From a business perspective, no matter [...]

Google continues to add more enhancements to their local listings, i.e. Google Places, that give business owners more ways of making their listing stand out. After several months of testing, Google has officially rolled out an update that allows business owners to Tag their local results. Google Tag’s are yellow markers that allow business owners [...]

There are essentially three conversations taking place online today.  All three of these conversations should be addressed as part of your digital marketing strategy. The conversations are:

SEARCH – Consumers SEARCH online.
SURF – Consumers SURF online.

SOCIAL – Consumers SOCIALize online.

SEARCH represents a Consumer to Business Conversation. SEARCH is the #1 resource consumers use when looking [...]

Good, clean web design is one of the most important factors for site usability.  Every design aspect of your website should be understandable and clear to the visitor. Our attention spans are extremely sort when we’re searching  and  a good design doesn’t require visitors to think too much about navigating a site.
Here are a few [...]

Google announced this past week that their Local Business Center is becoming Place Pages.  Google Place Pages were launched late last year as another way for businesses to advertise and promote their businesses online. It only makes sense that the two have become one and it is now called Google Places.
Now, you will be able [...]

As with everything, web design requires balance. Overemphasizing aesthetics will give you a cool trendy site which does nothing while underemphasizing it will kill your credibility. For those of us who work with numbers and results, there are some common mistakes made when it comes to dealing with those artsy “Web Designers” down the hall.

1. [...]

With a new web design, you can improve your search engine rankings drastically or you can lose all of it. The biggest risk is losing the value of your inbound links which usually point to specific pages. To make sure this doesn’t happen, be sure to include an effective SEO (Search Engine Optimization) design plan [...]

Internet marketing, digital marketing, and interactive advertising revenues are expected to grow to $62.4 billion in the US by 2012 according to a forecast by The Kelsey Group. This represents a 21.3% annual rate when compared to 2007 revenues of $22.5 billion for the US.
Compare this with traditional advertising and marketing, such [...]

We’re spending a lot more time these days digging deeper into web analytics with clients.  Visitors and Pageviews are great to look at, but the real effort should be focused on conversions.
A “conversion” is a user-defined event. It can be anything you want it to be. Some common conversion events are:

Contact form submission
Phone call
Request for [...]